How to measure the results of online advertising campaigns?

Promoting a product or service on the internet also entails knowing how to read metrics. Learn how to measure the results of online advertising campaigns here!

Measure the results of online advertising campaigns It will allow you to know the scope that a strategy has had and determine how profitable it has been. It will also help you determine if you should continue on this path or make any changes in actions. However, to reach these conclusions you first have to consider several elements. So in this article we will give you some measurement tips so that you can achieve it without going crazy trying.

Reasons to measure the results of online advertising campaigns

There are many reasons for measuring the results of online advertising campaigns. However, we select the following to show you:

  • It allows decisions to be made as to whether to continue with the strategy, adjust it or change it.
  • Measuring the results is the only way to know if the proposed objectives have been achieved. 
  • Allows you to determine if a return on investment has been achieved. 
  • Let us know the behavior of users and adjust the strategy in the corresponding aspects.

So, if the proper follow-up is not done, there is no way to know if the campaign has been successful.. Nor is it possible to make the necessary adjustments and corrections so that the money multiplies as soon as possible. So no matter where you look at it, measuring the results of an online advertising campaign It's fundamental for your business.

Qualitative and quantitative aspects that must be measured

In order to measure the results of online advertising campaigns it is necessary to analyze qualitative and quantitative indicators. Each of them takes into account different variables that will give you clues about how the user is reacting.

In this sense, qualitative aspects are based more on the quality and characteristics of the data analyzed. There, aspects such as what the audience thinks about the message are considered, whether it allows the brand to be recognized and what emotions it generates.

For his part, quantitative elements are eminently numerical. Thus, use different numbers to understand how positive or negative is being the strategy. Thus, aspects such as how many people have seen the ad, clicked and remember the message are considered. It also records the number of users who have liked the ad and, obviously, the rate of conversions or purchases that have been achieved. 

Consequently, to measure the results of online advertising campaigns it is necessary that you rely on both aspects. In this way, you will be able to make the corrective measures that are pertinent to achieve success. 

Indicators for measure the results of online advertising campaigns

Next we will teach you some digital tools used to measure the results of online advertising campaigns. In turn, they will allow you to make the strategy more effective thanks to the reliable information they provide.

Scope of online advertising campaigns

It is a basic indicator that measures brand expansion during online advertising campaigns. Basically, it looks at the number of people who have seen the ad and does not take into account whether they clicked or not.

this tool is important if you aim to increase brand visibility. So if you want to measure the results of online advertising campaigns, this is the first aspect that you should assess.

CTR (Click Through Rate)

This resource allows you to know how many people clicked on the ad. So it allows you to draw conclusions about how attractive the title of your publication can be and the importance of the message for that audience. Under this line, is an element that It will allow you to make corrections progressively.

CPC (Cost Per Click)

Currently, the cost per click is one of the most used indicators to measure the results of online advertising campaigns. It is a quantitative tool that shows you the cost of the campaign by dividing the investment by the number of clicks

In this sense, both CTR and CPC are closely related and reflect the financial feasibility of the project. 

cost per acquisition

Cost per acquisition also belongs to the quantitative group. the same shows what each customer who did the action you requested generated for youno matter what it was. Therefore, it could be anything from downloading an ebook or signing up for a landing page.

In this sense, the figure obtained will indicate how profitable is the strategy being. This will allow you to determine if it is necessary to change tactics. Undoubtedly, a fundamental aspect if you want to measure the results of online advertising campaigns.

Conversion rate

Last but not least is the conversion rate. It is an indicator that shows the action the user took once they arrived at the website.  This factor is very important to measure the results of online advertising campaigns, since thanks to the numbers you will know where are the weaknesses and strengths of the project.

Return of investment

This indicator measures the time it took to recover the investment made for online advertising campaigns. Likewise, it allows to establish its profitability or, the losses that were obtained.

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Tools to measure the results of online advertising campaigns

Measuring the results of online advertising campaigns can get confusing at times. So the time has come to show you other complementary resources that make work easier and more efficient.. Feel free to apply them to help you along the way!

alexa

alexa is well known for being a page that establishes a ranking of the best websites Worldwide. Therefore, it is very useful to analyze the evolution of the competition over time.

Google Analytics

Google Analytics It is a very important tool for digital marketing, since it explains many of the indicators noted above. With it you can visualize the web traffic of the site, the type of audience, the behavior of the user and the conversions achieved.

Undoubtedly, it represents an essential resource for measuring the results of online advertising campaigns.

True Social Metrics

When you run an ad campaign You must assess the return on investment that you will have in time. That's where it comes into play True Social Metrics, that allows to observe various meters related to the social networks. Therefore, if your ad has a presence on social networks, it is necessary that you use it, since you will quickly know how successful the strategy has been.

Moz

Moz It is one of the most important web analytics tools. It is part of an ecosystem of platforms that allow you to measure the results of online advertising campaigns quickly and easily.. Also, with it you can read incoming and outgoing links, install plugins, run audits, etc.

Importance of measuring the results of online advertising campaigns for your business

Among the strategies digital advertising The most used at present is the online campaign.  It is a message to a group of users that has been previously analyzed, and that will cause an action that will help the goals set..

The importance of measuring the results of online campaigns lies in the fact that it can help achieve the following objectives:

  • Increase sales
  • Improve brand positioning
  • Expand the customer database
  • fast results
  • Low investment compared to a conventional advertising campaign

It allows to determine if the objectives have been achieved

Without a doubt, one of the great advantages of online advertising campaigns is that allows to determine if the objectives have been hit. This offers information to make decisions regarding the proposed strategy.

Can be improved as you go

Another important point to measure the results of online advertising campaigns is that makes it possible to correct errors on the fly. In this way, you will avoid wasting money and time. Therefore, attention must be paid to the different indicators and interpret them to get to know the client and generate strategies that reach him.

On the other hand, The competition is getting stronger every day., and one of the alternatives available to open space in the market or increase the presence, is have effective ways to reach the target audience. How can you know if you are reaching the right people effectively? Well, simply measuring the results.

In short, measuring the results of online advertising campaigns is essential so that you can achieve the objectives that the company, business or brand has set for itself. Digital marketing is here to stay and it is time to take advantage of all its benefits. See you soon!

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