Websites

What are websites and why do you need one for your business?

Today, the Internet has become a daily consultation tool. More and more people are choosing the Internet to search for news and information on different topics. Now, although they use them day after day, there are those who do not have a true notion of what websites are.

A website, also known as a portal, is nothing more (and nothing less) than a set of organized web pages. It is made up of files of various types such as texts, videos, photographs, music, graphics, among other multimedia formats.

The web pages that make up a site are developed under a universal language that is used to create and structure this type of platform called the Hypertext Markup Language (HTML) code, which works with any operating system.

In order to be within the reach of visitors, the web pages are hosted on a hosting account which is an online service that allows the publication of sites. There are stored documents, information, videos, images and different types of files that make up the portal and which can be accessed through the Internet.

At the same time, this hosting is related to an internet domain that is the unique and unrepeatable name that each website has. Domains are made up of two main elements: the name of the portal and the extension.

For example, the domain name Sabiomarketing.com.ar contains the name of the website (Sabiomarketing) and the domain extension (.com.ar).

The domain is the element that allows the portals to be visible on the Internet through any browser and device that has a connection to this network.

Website Types

We are sure that you have perfectly understood what websites are, but do you know the different types?

Below we offer you a classification based on the use and characteristics of each one.

brand sites

They are one of the best known on the internet. They consist of virtual spaces in which brands reinforce their image and offer relevant information and content to customers.

In general terms, they have pages that explain the company's history, vision and mission, products and services and contact channels.

institutional sites

Although they share some characteristics with brand portals, the objective of institutional portals is to provide information to visitors. They contain general data about entities.

Examples of this type of sites are those belonging to public institutions, NGOs or government agencies.

E-commerce

Online stores are the type of site most used by companies that want to expand the marketing of their products and services.

Through these platforms, customers can use virtual shopping carts to purchase what they want and pay online through different means, such as credit cards or electronic wallets such as PayPal or similar.

E-commerces facilitate the process of buying and shipping products and generally have customer service sections and various means of contact.

Blogging

They are sites in which stories or information are published periodically. These texts are always related to a main theme and their objective is to broaden knowledge and add value to visitors.

The blogs are beneficial for business Because through them you can establish a close connection with the target audience, since in addition to reading the content, users can leave their comments and opinions.

community sites

As their name indicates, they are the portals in which users connect, interact and form communities.

Although the best known are Facebook, Instagram and Twitter, there are others that bring together people with specific interests, such as LinkedIn, 4Chan or Reddit.

When wondering what websites are, have you ever thought that there are so many different ones?

The importance of having a website for your business

To get the most out of them, it is important to know what websites are and what their different types are, but it is also essential to understand why they are an essential element to boost the profitability of your company.

When it comes to marketing a good or service, the appearance of the stores, the characteristics of the products, the benefits they offer and the quality of service provided to customers are fundamental aspects.

However, in the 21st century it is necessary to emphasize an additional element: the online presence. Having a web portal is an economical and efficient way to maintain an active and fluid relationship with customers, advertise and give visibility to the brand.

That is why we want you, beyond understanding what websites are, to know the advantages they bring. In this way you will be able to identify why your business needs to have one to survive and be profitable.

Provide visibility to your company

Today, if your business is not on the internet, it does not exist. Why are we saying this? Because when people have a need or need to solve any type of problem, they turn to online search engines to find those products or services that provide them with a solution.

If users do not find information about your company when browsing the web, they will not consider it a valid option for their requirements, simply because they will not know about it.

A brand that has a website that matches the profile of its target audience will attract many potential visitors, and if the product or service is well described and the solution they offer is clear and explicit, visitors will become customers.

SITIO WEB

Promote the positive image of your brand

In addition to offering visibility, web portals have the ability to influence people's perception.

A site with a modern design, which facilitates navigation and the user experience and presents the information in a clear and concise manner, offers a positive image of the products and services and, consequently, of the brand.

On the contrary, a poorly designed portal, in which visitors have difficulty understanding what the solution provided by the firm is about, will negatively affect its perception and drive customers away.

Increase the reach of your business

Technological advances and the massification of the Internet reduced the spatial gap. If a person wants to browse your company's website, they only need a device with a network connection. It is not necessary for them to pass through the door of your business or your branch or to live in your neighborhood or your city.

Any user, no matter where they are, will be able to see what your company has to offer. By expanding the reach of your business by reaching a greater number of potential customers, web portals increase profitability.

Increases the chances of sales

Just as space dissolves, in the virtual world time does not exist either. If we were to explain what websites are, we could define them as stores open 24 hours a day, 365 days a year.

Having an active page is like owning a physical business that never closes and is always available to serve customers and make sales. 

This advantage reaches both companies that are dedicated to marketing tangible goods as well as those that sell digital services or products such as software, consultancies or virtual courses.

It is an inexpensive way to advertise

In addition to serving as a brand identity booster, a virtual storefront for your business, and a sales-boosting tool, there is another defining characteristic of what websites are: an inexpensive and profitable way to advertise.

While traditional print and advertisements have a limited reach, web portals have the ability to reach a large number of users and potential customers, who can become effective customers with the right marketing actions.

On the other hand, the Internet offers the possibility of using paid advertising resources such as Google Adwords that allow websites to be positioned in the first search places so that customers find them faster.

Foster connection with customers

Being online 24/7 provides the opportunity to be in permanent contact with customers, since they can view products and services at any time of the day, as well as submit inquiries through forms or online chats.

On the other hand, it is an opportunity to offer them information and resources that add value and help them solve a problem.

In this way, a website is an excellent tool to achieve a more direct connection with users, who feel trust, security and closeness.

Keys to achieve the perfect website

Day after day millions of users connect to the Internet to obtain information. In the midst of this investigation, they find different options. If the pages are not adapted to the requirements of the users, do not have an attractive design or provide valuable content, the number of visits will not be as expected.

Therefore, in addition to understanding what websites are and their advantages, it is essential to take into account some aspects that will make your portal perfect and stand out from others that belong to the same niche.

Useful and understandable content

When planning the type of content ideal for your portal, you have to think from the perspective of your audience, taking into account what their problems, fears, needs, objections and desires are. Solve the questions of your ideal client.

Avoid posting complex information or technical language. It offers useful, easy-to-understand information. If you need to talk about complicated concepts, explain them in detail so that they are accessible to users.

Attractive design and according to your brand

The site is the representation of your brand in the virtual world. Therefore, it is essential that have a good designIn other words, it must be faithful to the personality of the company. Use your company colors and font and make sure it is legible.

In addition, it is essential to hire web design professionals to create attractive and functional portals, which have the sections you need to explain what your company is about and what products and services you offer taking into account the user's perspective.

Fast charge

Patience is a virtue that not everyone has. When a site takes a long time to load, it is common for visitors to abandon the site or lose interest in the content.

If you want users to stay on your portal, you have to make sure that the loading speed is below 3 seconds. Otherwise, you will run the risk of the tab being closed by the public.

Adaptation for mobile devices

Many users browse the web from cell phones or tablets. For this reason, it is essential that your site is "responsive", that is, that it is adapted to the size and orientation of the screens of the different devices.

In this way, visitors will be able to view it correctly on computers, as well as on tablets, smartphones and any type of mobile device.

constant updates

Having a digital presence is not the same as creating a website according to the profile of your brand and then leaving it aside.

For the portal to attract visitors and stand out from the competition, it is essential that you constantly update it to detect errors or areas for improvement, as well as to implement the necessary modifications according to what the search engine algorithms request.

visible contact information

Finally, it is essential that they know where to find you. It will be useless to have a website with an incredible design and content if when it comes to wanting to communicate with you through a phone, WhatsApp or email, customers do not know how to do it.

Place contact information at the top and bottom of the page, since that's where users typically look for this information.

Did you change your phone number, email or profile on social networks? Don't forget to update it on your site.

How to guarantee security on your website?

You now know what websites are and how to create one that is perfect for your brand. Let's move forward then in a very important aspect: security.

For your website to be secure it is essential that you maintain it safe from cyber attacks taking some precautions.

Keep software and plugins up to date

Hackers are always scanning sites to detect those that are vulnerable and attack them.

To avoid problems, update your site's software and applications whenever necessary. The updates offer improvements in security levels and reduce the risks of attacks.

Install a security certificate

What role does trust play when choosing a physical store? Surely you will tell us that it has a fundamental role, because customers usually buy in stores where they feel safe and know that they will not be victims of scams.

The same thing happens in the virtual world. No user would be encouraged to place their credit card details or leave their personal contact information on portals that do not guarantee the security and confidentiality of the records.

Activating an SSL (Secure Sockets Layer) certificate is the tool that will make users trust the site and encourage them to post their information.

It is a form of encrypted data connection, through which the browser used by the visitor establishes a secure communication with the page in which they are browsing. This way, only these two parties can see the records being shared.

People recognize that they are looking at a secure site when the web address preceded by “HTTPS” (“S” stands for secure) appears in the browser bar, or by a green padlock-shaped symbol that appears in the same position.

On the other hand, there are other aspects that you must take into account so that your website is safe and secure.

Set smart passwords

Do you want to run away from hackers? Use passwords that are at least 16 characters long and include uppercase, lowercase, numbers, and at least 1 special character.

Change them often and avoid words related to your brand, product or service.

Choose a secure hosting

When you have to choose a web hosting service, do not prioritize the one with the best price, but the one that offers you the highest levels of security.

Do your research and choose one that provides secure file transfer protocols, protection against unknown users, constant updates, and backups of your portal.

Now that you know what websites are, how they are classified, the advantages they bring to your business, and the characteristics that a portal must have to be successful and secure, we are certain that you want to get down to work.

Do you want to create a site for your company that reflects the personality of your brand and adds value to your customers? At Sabio Marketing we can help you. Contact us.

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